The Visual Language of Tea Brands in the Republican Era: The Construction and Dissemination of Female Imagery

The Visual Language of Tea Brands in the Republican Era: The Construction and Dissemination of Female Imagery

[Background] This study examines the construction and dissemination of female imagery in tea packaging and posters during the Republican Era (1912-1949). It explores how these images were represented in commercial visual language and their cultural significance during this unique historical period. [Objective] The aim is to reveal the role of these images in brand positioning, marketing, and cultural communication. [Methods] Through literature review and case analysis, the study investigates the representation forms, visual design elements, and their impact on brand communication. [Results] Various types of female imagery not only enhanced the visual appeal of tea packaging but also conveyed rich cultural connotations, reflecting brand positioning and value propositions. [Conclusion] The female imagery in tea packaging during the Republican Era not only enriched the expression of visual art but also served as a crucial bridge connecting traditional culture and modern commerce, providing valuable insights for contemporary tea packaging design.

【背景】本文研究了民国时期（1912-1949 年）茶叶包装和招贴中女性形象的塑造与传播，探讨了这一特殊历史时期下女性形象在商业视觉语言中的表现形式及其文化意义。【目的】旨在揭示这些形象在品牌定位、市场营销和文化传播中的作用。【方法】通过文献综述和案例分析，研究女性形象的表现形式、视觉设计元素及其对品牌传播的影响。【结果】不同类型的女性形象不仅提升了茶叶包装的视觉吸引力，还传递了丰富的文化内涵，体现了品牌的定位和价值主张。【结论】民国时期茶叶包装中的女性形象不仅丰富了视觉艺术的表现，也成为了连接传统文化与现代商业的重要桥梁，对现代茶叶包装设计提供了宝贵的启示。