Community-based Gastronomy Tourism Development through Local Food Wisdom in Southern Thailand

Community-based Gastronomy Tourism Development through Local Food Wisdom in Southern Thailand

This research aimed to find the local food wisdom which has a unique identity in southern Thailand and suggest a guideline to develop the community-based gastronomy tourism in southern Thailand through this local food wisdom. A quality research was applied by focus group discussion and experimental cooking. Data was collected from 30 key informants in the area. The results indicated that there are many local foods that arebeneficial to promote for the community-based gastronomy tourism in southern Thailand including seafood andSpicy Sour Yellow Curry. However, the communities need to have the business plan with effective marketing strategies.