Sustainable Tourism Development: Harvesting the Tourism Potential in Developing Economies through Cluster Development

Sustainable Tourism Development: Harvesting the Tourism Potential in Developing Economies through Cluster Development

This paper propose the cultural tourism as a strategy for peace building in Sri Lanka examining the cultural festival tourism .Main argument in this article is that the cultural tourism leads to inter cultural understanding, developing mutual relations and building trust among each other. Since the existing peace building approaches are more political, cultural tourism is a strategy could be developed in to practical achievement of the goals of peace building. The methodological approach utilized is qualitative research paradigm, based on grounded theory. Kataragama cultural festival, with its multi ethnic, multi religious characteristics has produced an ideal background for exploration and sustains the above argument.