치킨 프랜차이즈의 COVID-19 상황 속 경영성과 분석
Analysis of the Financial Performance of Chicken Franchises during the COVID-19: Focusing on Financial Statement Analysis
- 한국프랜차이즈경영학회
- 한국프랜차이즈경영연구
- 제15권 제1호
- 2024.03
- 61 - 78 (18 pages)
Purpose: Dining out at restaurants was limited during the COVID-19 period. In order to confirm the impact of COVID-19 on the chicken market, this study selected three chicken companies, Kyochon, BBQ, and BHC, and conducted financial statement analysis and regression analysis. Research design and methodology: Each company's financial statements were divided into before and after COVID-19, and the rate of change and financial ratio for each item were calculated to see if there were any significant changes, and the impact of COVID-19 on each company's sales was identified through regression analysis. Result: As a result of the study, the increase in sales and assets of each company continued, and the influence of COVID-19 could be confirmed through regression analysis. It can be inferred that COVID-19 indeed affected the expansion of the chicken market. Conclusion: Therefore, it was confirmed through this study that COVID-19 had a significant effect on the growth of the chicken market. While individual chicken small business owners are grappling with declining sales per outlet, the decline of commercial areas, and a surge in closures, the broader chicken franchise industry is witnessing a surge in demand and business expansion prompted by the pandemic.
1. Introduction
2. Theoretical Discussion
3. Research Design
4. Results
5. Conclusion
References