상세검색
최근 검색어 전체 삭제
다국어입력
즐겨찾기0
한국프랜차이즈경영연구 제15권 제1호.jpg
KCI등재 학술저널

치킨 프랜차이즈의 COVID-19 상황 속 경영성과 분석

Analysis of the Financial Performance of Chicken Franchises during the COVID-19: Focusing on Financial Statement Analysis

DOI : 10.21871/KJFM.2024.3.15.1.61
  • 15

Purpose: Dining out at restaurants was limited during the COVID-19 period. In order to confirm the impact of COVID-19 on the chicken market, this study selected three chicken companies, Kyochon, BBQ, and BHC, and conducted financial statement analysis and regression analysis. Research design and methodology: Each company's financial statements were divided into before and after COVID-19, and the rate of change and financial ratio for each item were calculated to see if there were any significant changes, and the impact of COVID-19 on each company's sales was identified through regression analysis. Result: As a result of the study, the increase in sales and assets of each company continued, and the influence of COVID-19 could be confirmed through regression analysis. It can be inferred that COVID-19 indeed affected the expansion of the chicken market. Conclusion: Therefore, it was confirmed through this study that COVID-19 had a significant effect on the growth of the chicken market. While individual chicken small business owners are grappling with declining sales per outlet, the decline of commercial areas, and a surge in closures, the broader chicken franchise industry is witnessing a surge in demand and business expansion prompted by the pandemic.

1. Introduction

2. Theoretical Discussion

3. Research Design

4. Results

5. Conclusion

References

로딩중