중소기업 CEO의 변혁적 리더십이 정치적 소비주의에 미치는 영향

The Effects of SME CEO Transformational Leadership on Political Consumerism: The Roles of Civic Engagement and Self-efficacy

Purpose - This study examined the effects of transformational leadership on political consumerism and the mediating role of civic engagement in this relationship. In addition, this study examined the moderating role of self-efficacy in the relationship between civic engagement and political consumerism. Design/Methodology/Approach - Data were collected through questionnaires from 300 Chief Executive Officers (CEOs) in small and medium enterprises (SMEs) with political consumption experiences. We established five hypotheses to test the relationships among research variables. The hypotheses were tested using SPSS 28.0 and PROCESS Macro 4.3. Findings - The results were as follows. First, transformational leadership was positively related to political consumerism. Second, transformational leadership was positively related to civic engagement. Third, civic engagement partially mediated the relationship between transformational leadership and political consumerism. Finally, self-efficacy strengthened the positive relationship between civic engagement and political consumerism. Research Implications - First, this study makes a theoretical contribution in that the influence relationship of transformational leadership on political consumption has been expanded through the parameters of civic engagement and self-efficacy. Second, this study makes a theoretical contribution in that it empirically analyzes the factors of consumption behavior targeting SME CEOs. Third, the results of this study suggest practical implications that manufacturing and selling companies should reflect the leadership propensity of the purchasing company CEO well and use it for marketing. Finally, the results of this study suggest practical implications that manufacturing and selling companies should use the purchasing company CEO's level of civic engagement in marketing.