한류 콘텐츠 수출 한계와 활성화를 위한 전략적 제언

Limitations of Korean Wave Content Exports and Strategic Suggestions for Revitalization

Purpose - This research aims to analyze to review the growth trends, success factors, and limitations of Korea's content exports, and then proposes several suggestions to improve business creation capabilities and strengthen the competitiveness of international commerce practices in order to strengthen the competitiveness of Korea's content exports. Design/Methodology/Approach - Due to the increase in Korean Wave content exports, its share of exports will continue to increase in the future. However, there are also limitations behind continued growth. Thus, this study presented strategies necessary to strengthen the competitiveness of Korean Wave content exports based on literature research, analysis of statistical data published by government agencies, and previous research. Findings - The results showed that limitations in exporting Korean Wave content include a lack of competitiveness in digital content, la ack of connection with related companies, and a lack in the ability to respond to intellectual property infringement. As a way to solve this problem, we suggested strategic proposals to revitalize Korean Wave content exports, such as creating content-based businesses, implementing an export support system to strengthen connections with related companies, and establishing an intellectual property protection system. Research Implications - This study is different from previous studies in that it synthesizes opinions from theoretical and policy aspects based on the analysis of existing previous studies while also dealing with practical suggestions for creating business.