文旅融合背景下晋商文化遗产活化策略研究

Research on Revitalization of Shanxi Merchants’ Cultural Heritage under the Background of Cultural and Tourism Integration

As the forerunner of China’s commercial field, the Shanxi merchants have walked through the great rivers and the north and south, after many years of business activities, they have opened up many commercial trade channels, and formed the Shanxi merchant culture with unique characteristics. However, due to the change of external environment and the renewal of social structure, the traditional Shanxi merchant culture lacks the carrier, and various emerging cultural shocks also make the Shanxi merchant culture lose the development space. Therefore, it is very crucial to explore the revitalization path of Shanxi merchant cultural heritage. In recent years, the implementation and improvement of cultural and tourism integration model has provided a platform for the cultural development of Shanxi merchant. Through analyzing connotation, grasping problems and exploring strategies, the goal of cultural heritage revitalization can be further achieved. This paper studies the development of Shanxi merchant culture under the background of culture and tourism integration, and puts forward corresponding views.

作为我国商业领域的先行者，晋商走过大江南北，经过多年经商活动，他们打通了众多商业贸易渠道，形成了极具特点、有独到特色的晋商文化。不过因外部环境变化、社会结构更新影响，导致传统晋商文化传播缺少载体，各类新兴文化冲击也使得晋商文化失去发展空间，因此探寻晋商文化遗产活化路径是十分关键。近年来，文旅融合模式的实施与完善，为晋商文化发展提供平台，通过分析内涵、掌握问题、探寻策略，可以进一步达到文化遗产活化目标。本文就文旅融合背景下晋商文化发展路径进行研究，并对此提出相应看法。