基于计划行为理论的农机专业课堂教学质量保障策略分析

Analysis of Classroom Teaching Quality Assurance Strategy of Agricultural Machinery Major Based on Planned Behavior Theory

Good classroom teaching quality is the cornerstone of innovative and applied talents training in colleges and universities. Based on the theory of planned behavior and the theory of customer perceived value, this paper analyzes the multiple factors that affect college students' learning behavior, providing a new analysis method and decision-making basis for exploring the complexity of college students' learning behavior, and then conducting targeted intervention and guidance. This paper takes the major of agricultural mechanization and automation in our school as the research object, starts with the students of this major as education consumers, takes the perceived value of customers as the perceptual starting point, uses the theory of planned behavior to deeply analyze the influencing factors behind the learning behaviors of agricultural machinery major students, and puts forward targeted strategies to improve the classroom teaching quality of agricultural machinery major.

良好的课堂教学质量是高等学校开展创新型和应用型人才培养的基石。借助计划行为理论和顾客感知价值理论来剖析影响高校学生学习行为的多重因素，为探究高校学生学习行为的复杂性，进而针对性的进行干预和引导提供了新的分析方法和决策依据。本文以我校农业机械化及其自动化专业为研究对象，以该专业学生作为教育消费者的身份切入，以顾客感知价值为感知起点，运用计划行为理论深入剖析了农机专业学生学习行为背后的影响因素，并针对性的提出了农机专业课堂教学质量提升策略。