서울 강남 3구 중소형빌딩 투자결정요인에 관한 실증연구

An Empirical Study on the Investment Decision Factors of Small and Medium Building in the Three Districts in Gangnam, Seoul : Focusing on the Comparison between Experienced Investors and Prospective Investors

The purpose of this study is to present implications related to the small and medium-sized building market by deriving important factors influencing the investment decision of small and medium-sized buildings in the three districts in Gangnam. To this end, this study conducts a comparative study on investment determinants targeting the group of investment experienced and investment hopefuls, and the following research results are derived. First, profitability is derived as the most important factor in the group of investment experienced people, and regional characteristics are derived as the most important factor in the group of investment hopefuls. Second, accessibility is of high importance in the group of investment experienced people, but low importance in the group of investment hopefuls. Third, the cost characteristics are rejected in the group of investment experienced people, but the operation characteristics are rejected in the group of investment hopefuls.