커피전문점의 ESG 경영활동이 조직이미지, 조직신뢰, 그리고 직무헌신행동에 미치는 영향

The impact of coffee shop ESG management activities on organizational image, organizational trust, and job commitment behavior

Recently, ESG management activities have attracted attention as an effort that considers corporate sustainability and social responsibility. The purpose of this study is to find out how ESG management activities affect organizational image, organizational trust, and job commitment behavior in coffee shops. In order to achieve the purpose of this study, a sample survey was conducted on employees working at franchise coffee shops in Jeollanam-do and Gwangju. A total of 202 data were used for the final analysis. For statistical analysis, the hypothesis was verified by frequency analysis, confirmatory factor analysis, correlation analysis, and path analysis using Spss 26.0 & Amos 26.0. The results of the research hypothesis are as follows. First, environmental ESG, social ESG, and structural ESG showed a significant effect on organizational image. Second, social ESG and structural ESG showed a significant effect on organizational trust. However, environmental ESG did not significantly affect organizational trust. Third, the organizational image showed a significant effect on organizational trust. Fourth, the organizational image showed a significant effect on job commitment behavior. Fifth, organizational trust showed a significant effect on job commitment behavior. This study is meaningful because it aims to present sustainable management strategies in coffee shops.