해양 관광지 매력성이 방문의도에 미치는 영향에 관한 연구

A Study on the Impact of Marine Tourist Destination Attractiveness on Visit Intention: Focusing on the control of Taejongdae food image

This study was conducted for a month from December 15, 2023 to January 14, 2024 in order to verify the moderating effect of food images on visit intention according to the attractiveness of Taejongdae tourist attractions. The results of this study are as follows: First, in the relationship between tourist attraction and food image, it was found that natural environment and food had an effect and friendship and convenience facilities were rejected. Second, in the relationship between tourist attraction and visit intention, natural environment and convenience facilities were found to have a significant effect, and kindness and food were rejected. Third, in the moderating effect of food image on the relationship between tourist attraction and visit intention, in the interaction of model 3, delay environment x food image, kindness x food image, food x food image had an effect, and convenience facility x food image was rejected. As a practical implication, Taejongdae lacks food that can represent the region, so it is necessary to increase the attractiveness of sightseeing spots by creating food streets suitable for excellent natural environment.