数字时代高校跨境电子商务课程教学模式探析

Exploration of Teaching Models for Cross-Border E-Commerce Courses in Higher Education in the Digital Age

With the rapid development of modern technology and information methods, China has entered a new stage of development. Particularly under the influence of the digital age, cross-border e-commerce has achieved comprehensive growth, and the demand for cross-border e-commerce professionals in society has gradually increased. As crucial bases for cultivating professional talents, higher education institutions need to keep pace with the times to adapt to market demands and technological changes. However, the current training for cross-border e-commerce professionals remains fragmented. There are numerous issues with the current setup and teaching methods of cross-border e-commerce courses in universities, and a comprehensive teaching model for the cross-border e-commerce major has yet to be established, adversely affecting the smooth conduct of subsequent educational work. Therefore, this paper clarifies the social development needs for cross-border e-commerce talents; deeply analyzes the problems existing in the current teaching of cross-border e-commerce courses in universities; and proposes measures for constructing teaching models for cross-border e-commerce courses in higher education in the digital age. In the digital era, universities should actively respond to social and industry demands, optimize the teaching models of cross-border e-commerce courses, and cultivate high-quality talents that meet market needs, thereby providing strong talent support for society and enterprises.

随着现代化技术和信息化手段的飞速发展，我国已经进入了全新的发展阶段，尤其是在数字化时代的影响下，跨境电商得到了全面发展，社会对跨境电商人才的需求逐步提升。高校作为培养专业人才的重要基地，需要与时俱进，以适应市场需求和技术变革。但目前针对跨境电商人才的培养仍处于碎片化状态，当前高校跨境电商课程的设置和教学方法存在诸多问题，跨境电子商务专业也尚未形成完善的教学模式，对后续教育工作的顺利开展产生了不利影响。因此，本文明确了社会发展对跨境电商人才的需求；深入分析了现阶段高校跨境电子商务课程教学中存在的问题；提出了数字时代高校跨境电子商务课程教学模式的构建措施。在数字化时代，高校应积极响应社会和行业的需求，优化跨境电子商务课程教学模式，培养符合市场需求的高素质人才，为社会和企业提供有力的人才支持。