20대 한국인 남성과 미국인 남성의 신체에 대한 만족도와 키높이 신발에 대한 태도 차이

Body Dissatisfaction and Attitude Toward Elevating Shoes of Korean and American Males in Their Twenties

Background/Objectives: This research aims to identify relationships between body dissatisfaction and attitude toward elevating shoes of Korean and American Males in their twenties, and to figure out differences of body dissatisfaction and attitude toward elevating shoes between Korean and American Males in their twenties. Methods: Participants were recruited for a year from August 2015 to July 2016. Participants were 100 males, of which 50 were white American males, and 50 were Korean males in North Carolina, United States of America, who are aged between 20 and 29 years old. MBSRQ-AS was used to measure general satisfaction with appearance and attractiveness. The data were analyzed using correlation techniques and t-tests with SPSS 24 for Windows. Results: This research indicates that the participants who score higher on Appearance Orientation tend to use elevating shoes more often and show a positive attitude toward elevating shoes. Korean males use elevating shoes more often with a more positive attitude than white American males. This is explained by the finding that Korean males show lower body satisfaction than white American males. Conclusion/Implications: The results of this research can help fashion businesses target males who need to overcome their body dissatisfaction by offering fashion items that can improve body image.