Interactive Mechanism between New Media Art and Cultural Exchange - Centering on Suzhou Bay Digital Art Exhibition

This article examines the application and interactive mechanisms of new media technology in cultural dissemination, specifically analyzing the digital art exhibition in Suzhou Bay as a case study. Drawing on Lev Manovich's new media theory, this article discusses the embodiment of five principles—digitization, modularity, automation, variability, and cultural transcoding—in new media art, and discusses the use of virtual reality, augmented reality, and data visualization technologies in cultural exchange. Serving as a prime example of the integration of new media art with high technology, the Suzhou Bay Digital Art Museum has effectively advanced the creative development of culture and art, as well as shared and disseminated global culture, through interactive exhibitions and innovative business models. This research offers a theoretical framework for the application of new media art in cultural exchange and highlights its profound influence on cultural dissemination, cross-cultural communication, cultural identity, and the preservation of cultural heritage.

本文探讨新媒体技术在文化传播中的应用及其互动机制，特别以苏州湾数字艺术展示为案例进行分析。基于列夫·曼诺维奇的新媒体理论，本文阐述了数字化、模块化、自动化、可变性和文化转码五大原则在新媒体艺术中的体现，并探讨了虚拟现实、增强现实和数据可视化技术在文化交流中的应用。苏州湾数字艺术馆通过先进技术实现了多元化、个性化的观赏体验，满足观众的多样化需求，并提升了内容质量和互动性。新媒体艺术的应用不仅促进了文化传播的多样化与便捷性，还增强了跨文化交流和文化认同感。苏州湾数字艺术馆作为新媒体艺术与高新技术融合的典范，通过互动展示和创新商业模式，成功地推动了文化艺术的创新发展和全球文化的共享与传播。本文的研究为新媒体艺术在文化交流中的应用提供了理论参考，并揭示了其在文化传播、跨文化交流、文化认同和文化遗产保护方面的深远影响。