Creativity and AI: Products of Generative AI and Ethical Issues

Purpose: This study aims to examine ethical issues arising from generative artificial intelligence. Generative artificial intelligence is a field of artificial intelligence that focuses on computer models capable of generating original content. Therefore, the purpose is to clarify the nature of creativity in the output produced by AI, explore the scope of recognition of creativity, and examine ethical issues arising from this. Method: This study first uses the method of literature review to review various discussions on creativity and AI. Next, it models the scope of ethical discussions on the output of generative AI using the method of development research. Based on this, it presents the developed model to explore the scope of recognition of ethical issues related to the use of generative AI. Results: The results of this study reveal the following points. The ethical issues that arise from generative AI are generally proposed in the form of a complex matrix. The vertical axis can be arranged to focus on creativity and to arrange elements related to the life cycle of information, from the production of information itself to distribution and consumption. These are represented by elements of copyright, responsibility, false and manipulated information, personal information and personality rights, and misuse of information. The horizontal axis can be arranged to focus on the use of AI and to arrange ethical elements related to it. These are represented by elements such as data theft, labor exploitation, and excessive energy consumption. Conclusion: The conclusion of this study suggests that the Factors related to creativity and factors related to the use of AI form a matrix and function as a model for exploring ethical issues that should be reviewed in the correlation between creativity and AI. This functions as an ascending model that forms a three-dimensional plane with ethical considerations as the central axis in the operation process of generative artificial intelligence.