관광목적지의 자아일치성, 장소애착, 관계의 질 및 관계몰입 간 구조적 관계

A study on the Structural Relationship between Tourist Destination Self-congruity, Place Attachment, Relationship Quality, And Relationship Commitment

Purpose - This study aims to identify the structural relationship among self-congruity, place attachment, relationship quality, and relationship immersion in a tourism destination, and to present its meaning. Design/Methodology/Approach - To achieve the research purpose, theoretical and empirical research were conducted in parallel. Through theoretical research, we not only understood the research concept but also created a questionnaire tailored to the environment for measurement variables and empirical investigation, and analyzed and presented the results. Findings - In this study, all hypotheses formed from the structural relationships among self-congruity, place attachment, relationship quality, and relationship immersion of a tourism destination yielded significant research results. Research Implications - When individuals travel, they visit and act appropriately based on various purposes, but when individuals revisit, recommend, or positively share the same tourist destination, these actions are greatly influenced by satisfaction with past activities. More importantly, while past experiences are important, they form favorable attitudes and relationships with tourist destinations that they perceive to be consistent with their own image and values. In order for many tourist destinations to function as destinations, a tourism destination development strategy is required that takes into account the types, special features, and image of each region.