A Study of the Present: Biased Preferences of Chinese Investors and Investment Behavior

Purpose - The objective of this study is to explore the impact of present bias on the investment decisions of Chinese individual investors. During the investment process, present bias is likely to cause investors to irrationally maintain their original portfolios, instead of making appropriate adjustments in response to market changes. This study seeks to analyze the performance, influencing factors, and consequences of present bias to provide investors with more scientific and practical references. This study seeks to analyze the performance, influencing factors, and consequences of present bias to provide investors with more scientific and practical references for investment decisions. Design/Methodology/Approach - In this study, a questionnaire survey was conducted on 503 respondents in China, SPSS software was applied to archive the data, and regression analyses were conducted to validate the investment habits, investment behaviors, and present bias of the investors. Findings - The results of the study indicate that investors generally have present bias, which leads them to prefer keeping their original portfolios in their investment decisions, rather than making appropriate adjustments based on market changes. Research Implications - Investors regularly review their portfolios and make appropriate adjustments in response to market changes. It is necessary to be aware of the impact of personal financial status and risk appetite on investment decisions. Financial institutions can help investors improve financial awareness and investment skills, and reduce the impact of present bias by providing more comprehensive investment education and information.