매체 환경에 따른 언어·문화 비교 연구 - 간판 매체 언어와 인터넷 매체 언어를 대상으로

A Study on Language-Culture according to the Media Type: In the Comparison of the Signboard Language and Internet Communication Language

The goal of this paper is to prove sociolinguistic characters through linguistics analysis in the signboard language and internet communication language (hereafter ICL). Signboard language function as a selling product and ICL function as a giving information. Signboard language emphasize the producer and the area of production through [HUMAN] and [PLACE] expressions. [HUMAN] expressions in ICL indicate a categorizing data users. In [PLACE], signboard language used in {-hoe(會)}, {-won(院)}, and so on, as buildings, but ICL used in {blog}, {cafe}, {board(gesipan)}, and so on as area. In [TIME], signboard language divide the present into two parts, {modern times(hyeon-dae)} and {new modern times(sae-hyeon-dae)} but ICL divide the present into various parts, {the lastest(choe-geun)}, {today(o-neul)}, {now(ji-geum)}, {real time(sil-sigan)} and so on. The results of this study can be showed language expressions by the media type related to the industrial society and the information-oriented society.