Research on the Application of Traditional Color Elements in Modern Graphic Design

传统色彩元素在现代平面设计中的应用研究

[Background]As an important part of traditional culture, traditional color elements contain rich national emotions and cultural connotations, and are the source of inspiration and creativity for modern art design, reflecting the characteristics of modern design. [Objective]Drawing on traditional color elements in modern graphic design, it discusses the application and value of using traditional color elements in modern graphic design so as to promote traditional Chinese culture, and then discusses the significance and value of the fusion of traditional color elements with modern graphic design, and the influence and use of modern graphic design.[Methods]Starting from Chinese traditional colors, the use of Chinese traditional colors in modern graphic design is analyzed by meansof the case study method.[Results]Starting from the perspective of the value and role of traditional color in modern design, focusing on the penetration and integration of traditional colorelements in modern design, aiming to enhance the aesthetic value of modern design and enrich the cultural connotation of modern design. [Conclusion]The use of traditional Chinese color elements and graphics in modern graphic design has traditional philosophical thinking and cultural spirit, but also has the implication of modern design. Through in-depth discussion of its background, cultural connotation and application practice, it can provide designers with new creative ideas and methods, enrich the expression of modern graphic design, and promote the inheritance and innovative development of traditional culture.

【背景】传统色彩元素作为传统文化的重要组成部分，蕴含丰富的民族情感与文化内涵，是现代艺术设计的灵感与创意的来源，体现了现代设计的特色。【目的】在现代平面设计中汲取了传统色彩元素，论述了运用传统色彩元素在现代平面设计中的应用和价值从而宣扬中国传统文化，进而论述传统色彩元素融合与现代平面设计中的意义和价值。【方法】从中国传统色彩出发，用案例研究法的方式分析现代平面设计中对中国传统色的运用。【结果】从传统色彩在现代设计中的价值与作用角度着手，重点探讨现代设计中传统色彩元素的渗透与融合，旨在为提升现代设计的审美价值与丰富现代设计的文化内涵建言献策。【结论】在现代平面设计中运用中国传统色彩元素以及图形，即具备传统哲学思想和文化精神，又具备现代设计的含蕴。通过深入探讨其背景、文化内涵和应用实践，可以为设计师提供新的创作思路和方法，丰富现代平面设计的表现手法，推动传统文化的传承和创新发展。