해양관광 체험요소가 관광만족도와 행동의도에 미치는 영향: 신안군의 지각된 가치를 매개효과로 활용하여

The Effect of Perceived Value of Marine Tourism Experiences on Tourist Satisfaction and Behavioral Intentions: By using the perceived value of Shinan-gun as a mediating effect

This study attempts to establish a theory on marine tourism based on domestic and international prior research for research on the domestic marine tourism, which has recently increased in demand. In addition, as an empirical study, this paper derive academic and practical implications through a study on the influence relationship between marine tourism experience factors, perceived value, tourism satisfaction, and behavioral intentions for tourists who experienced marine tourism experience in Sinan-gun, Jeollanam-do. The results of the study of this paper are as follows. First, as for the marine tourism experience factor, it was found that the entertainment experience and the aesthetic experience had a significant effect on the tourism satisfaction. Second, it was found that the marine tourism experience factor was educational experience and deviant experience had a significant effect on behavioral intention. Third, it was found that the marine tourism experience factor had a significant effect on the perceived value of the deviant experience and aesthetic experience. Fourth, it was found that the perceived factor has a mediating effect between the marine tourism experience factor and the tourism satisfaction, and there is also a partial mediating effect between the marine tourism experience factor and the behavioral intention.