호텔기업의 공유가치창출(CSV)과 조직신뢰, 조직충성도와의 영향관계 분석

A study on the relationship between Creating Shared Value (CSV), organizational trust, and organizational loyalty in hotel companies

In this study, considering the characteristics of the hotel industry, the relationship between shared value creation, organizational loyalty, and organizational trust was identified. Accordingly, the theoretical implications of this study are as follows. First, it was confirmed that the shared value creation of a hotel company has a great influence on organizational trust. In other words, it was analyzed that the shared value creation of a hotel company has a statistically significant positive effect on forming a positive mind of employees. Second, it was found that the shared value creation activities of a hotel company increase organizational loyalty. This means that providing a valuable work environment and management policy to hotel employees plays a very important role in continuously increasing job satisfaction. Finally, the mediating effect of organizational trust in the relationship between the shared value creation of a hotel company and organizational loyalty, which is the core of this paper, was verified, and it was found to have a partial mediating effect. This means that the hotel organization can form trust in the organization and improve loyalty to the organization by providing it, and thus the importance of organizational trust, which plays a mediating role, was proven.