반려동물 동반여행객의 관광목적지 선택요인 연구: 반려동물 애착과 과거 동반여행경험의 조절효과를 중심으로

A Study of Destination Selection Attributes for Travelers with Pets: Moderating effects of pet attachment and past travel experience

The paper aims to analyze the attributes influencing destination selection for travelers with pets, focusing on how these attributes affect their intention to visit certain destinations. The research methodology involved an online survey conducted with 273 pet owners aged over 20 years in Korea. Data analysis was performed using SPSS software to examine the relationship between destination selection attributes and visit intention. Additionally, the study explored the moderating effects of pet attachment and past travel experience on this relationship. The findings revealed that the attributes influencing destination selection among pet owners are significant predictors of their intention to visit. Furthermore, pet attachment and past travel experience were found to moderate the relationship between destination selection attributes and visit intention. Based on these results, the paper offers suggestions and implications for destination management organizations in Korea, emphasizing the need to consider these factors when developing strategies to attract pet-owning travelers.