对中国网络流行语出现原因与传播特征的研究

A Study on the Causes and Spread Characteristics of Chinese Internet Buzzwords

Internet buzzwords, as a product of rapid societal development, are unique in their form, meaning, and methods of dissemination and popularization. They not only reflect societal trends and development methods but also embody the values, worldviews, psychological states, and goals pursued by contemporary Chinese people. These buzzwords serve as indicators of the value orientations and expressions of the younger generation, helping to understand the trends and characteristics of Chinese society through their emergence, spread, and eventual elimination. This paper, based on an examination of relevant materials on buzzword research, introduces popular buzzwords from various periods, analyzing their origins, word formation, and characteristics. It explores the inevitable reasons behind the creation of Internet buzzwords and systematically analyzes them to gain insight into the trends and dynamics of Chinese social culture. This study also helps to understand the values and worldviews of the younger generation in China, distinguishes the differences between mainstream culture and subcultures, predicts the direction of societal development, and examines the impact of language variation on social culture and the consciousness of its members.

网络流行语作为社会快速发展的产物，其形式，意义，传播与普及的方式及过程具有独特性，它不但反映了社会的发展趋势和方式，而且表现出了当代中国人的价值观和世界观，心理状态和所追求的目标。它是反映年轻人的价值趋向和表现方式的一个指标，并且能够通过流行语的出现和传播并淘汰与否了解中国社会的变化趋势和特征。本文在对流行语研究的相关资料进行梳理的基础上，通过介绍各个时期比较普及的流行词汇，分析其出现的来源背景和组词种类与特征，探讨了网络流行语产生的必然原因。对中国的网络流行语进行整理式的分析，有利于了解中国社会文化的趋向和流行动态，并且可以去理解中国年轻一代的价值观与世界观，同时有利于辨别主流文化与亚文化的异同之处，去推测时代的发展方向，了解语言的变异对社会文化和社会成员意识的影响。