The present study investigates published interviews with medical and technical experts involved in Watson Health, IBM’s now discontinued AI-based healthcare service. Using Positioning Theory (Davies and Harré 1990/ 1999) as a framework, the study identifies different positions and their modes. Due to the lack of ethnographic data after the closure of Watson Health, the study qualitatively analyzes approximately 80 articles, press releases, and other sources containing interviews with experts who were (then) currently or formerly affiliated with the service. The findings highlight how experts positioned themselves and Watson Health simultaneously, within the same discursive space, across multiple discourse levels (with a focus on the institutional level), and over time. Experts also exhibited some agency in selectively adopting positions. The study also explores three predominant modes (van Langenhove and Harré 1999) through which positioning was implemented in the data: third-order, accoun- tive, and moral. The implications for the future development and utilization of generative AI-based healthcare are also discussed.
1. 서론
2. 선행 연구 검토
3. 자료와 연구 방법
4. Watson Health 기반 전문가 담화에서의 포지셔닝 특성
5. Watson Health 기반 전문가 담화에서의 포지셔닝 모드 특성
6. 맺는 글
참고문헌