From 4P to 4C: Strategies for College Students to Break Through in Job Hunting Competitiveness

This article analyzes the 4C (Customer, Cost, Convenience, Communication) strategy from the perspective of marketing, and explores its application in the job hunting process of college students, aiming to provide effective strategies for college students to break through in job hunting competitiveness. By regarding themselves as “products”, college students can enhance their competitiveness as “product” attributes in the job market by starting from meeting the needs of employers, reasonably positioning their own value, expanding job search channels, and effectively promoting themselves.