高校校园吉祥物开发设计实践——以贵州航天职业技术学院为例

University campus mascot development and design practice : Take Guizhou Aerospace Vocational and Technical College as an example

In recent years, with the rapid development of cultural and creative industries, mascot research and design has become a fashion. The research and design of campus mascot is an important form of campus cultural creativity and construction. In the development and design of campus mascots in colleges and universities, three aspects should be explored: cultural characteristics, audience analysis and cultural and creative extension. The value orientation of the mascot should be established first, then the mascot design prototype should be selected, then the mascot should be endowed with corresponding cultural connotation, and finally the mascot image design process should be carried out. Finally realize the mascot and its extended cultural creative products comprehensive development and update iteration.

近年来，随着文化创意产业的快速发展，吉祥物研究与设计成为一种时尚。高校校园吉祥物研究与设计是高校校园文化创意和校园文化建设的重要形式。高校校园吉祥物在开发设计时应从探索文化特征、开展受众分析、探究文创外延三个方面入手，遵循首先确立吉祥物的价值定位，接着选取吉祥物设计原型，然后赋予吉祥物相应的文化内涵，最后开展吉祥物形象设计的流程，最终实现吉祥物及其延伸文化创意产品的全面发展和更新迭代。