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山地体育旅游从业者地方认同感研究——以四姑娘山镇为例

Research on local identity of mountain sports tourism practitioners : Take Siguniang Mountain Town as an example

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Siguniang Mountain area is an important part of the natural eco-tourism area of western Sichuan and the quality tourism line of the western Ring Road, as well as an important node on the inner ring road of Aba Prefecture. This paper takes the sports tourism practitioners in Siguniang Mountain area as the research object, and studies the local identity of some mountain sports tourism practitioners in Siguniang Mountain area, such as mountain guides, mountain cooperation, stablemen and inn merchants. Through analysis, it is found that the local identity directly affects the continuity, sustained effectiveness and satisfaction index of mountain sports tourism practitioners in Siguniang Mountain Town, which plays an important role in improving the work enthusiasm of practitioners and promoting the future sustainable development of Siguniang Mountain Town. This paper will propose innovative mountain sports tourism products to improve the income of mountain sports tourism practitioners, strengthen skills training, enhance the competitiveness of indigenous services, and pay attention to the impact of mountain sports tourism practitioners on the characteristic construction of Siguniang Mountain Town.

四姑娘山地区是川西自然生态旅游区和西环精品旅游线的重要组成部分,是阿坝州内环线上的重要节点。本文以四姑娘山地区体育旅游从业者为研究对象,对四姑娘山地区高山向导、高山协作、马夫、客栈商家等一些山地体育旅游从业者地方认同感进行研究。经分析发现,地方认同直接影响四姑娘山镇山地体育旅游从业者对地方产生连续性、持续效力、满足感指数等内心情感,对于提高从业者的工作积极性、促进四姑娘山镇未来可持续发展有着重要作用。本文将提出创新山地体育旅游产品提高山地体育旅游从业者收入,加强技能培训,提升原著居民服务竞争力,关注山地体育旅游从业者对四姑娘山镇特色建设的影响等建议。

一、引言

二、研究设计与结果分析

三、结论与建议

参考文献

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