基于智媒时代数字化转型下川东高腔山歌对外形象构建研究

Research on the external image construction of East Sichuan Gaoqiang folk song under the digital transformation of intelligent media era

This study focuses on the process of constructing the external image of East Sichuan Gaoqiang folk song through digital transformation under the background of intelligent media era. The era of intelligent media, with its digital, networked and intelligent characteristics, provides unprecedented opportunities for the dissemination and development of traditional culture and art. As a kind of art form with profound historical and cultural heritage, the construction of the external image of eastern Sichuan folk song is particularly important in the context of globalization. Through in-depth analysis of the application of digital technology in the preservation, display and communication of eastern Sichuan Gaoqiang folk songs, this paper discusses the expansion strategy of its communication channels, the methods to strengthen brand image and cultural connotation, and the path of international exchange and cooperation, aiming to provide theoretical support and practical guidance for building a unique cultural image of eastern Sichuan Gaoqiang folk songs in the context of globalization.

本研究聚焦于智媒时代背景下，川东高腔山歌通过数字化转型实现对外形象构建的过程。智媒时代以其数字化、网络化、智能化的特点，为传统文化艺术的传播与发展提供了前所未有的机遇。川东高腔山歌作为一种具有深厚历史文化底蕴的艺术形式，其对外形象构建在全球化语境中显得尤为重要。本文通过深入分析数字化技术在川东高腔山歌保存、展示和传播中的应用，探讨其传播渠道的拓展策略，强化品牌形象与文化内涵的方法，以及国际交流与合作的路径，旨在为川东高腔山歌在全球化语境中塑造独特的文化形象提供理论支持和实践指导。