Operations Strategy Formulation to Improve the Operational Capability of Steel Grinding Balls Manufacturer

Purpose: This research aims to create a comprehensive operations strategy for XYZ Indonesia that will further enhance its competitive advantage and operational efficiency in response to growing investment and expanding production capacity. The study will provide a framework that aligns market demands with operational capabilities to achieve sustainable development. Design/methodology/approach: The study uses a qualitative research methodology involving interviews with influential individuals and analyzing secondary data. Data was collected from multiple managerial levels inside XYZ Indonesia and other sources, specifically on market and operational viewpoints. The study utilizes the Operations Strategy Matrix to explore and formulate strategic suggestions. Findings: The research has identified critical elements of XYZ Indonesia's operations strategy, which include capacity strategy, supply networks, process technology, and organizational development. The operations strategy focuses on key performance objectives of quality, speed, reliability, adaptability, and cost-effectiveness, eventually improving the company's decision areas to improve its competitive advantage. Research limitations/implications: The study will be conducted at XYZ Indonesia, an Indonesian subsidiary of the XYZ Group owned by a Foreign Investment Company. This limitation arises from the company's ongoing efforts to bolster commercial expansion in Indonesia using overseas investments in new manufacturing plants, equipment, and product diversification. Originality/value: This study enriches and offers a systematic method for creating an operations strategy that combines the Operations Strategy Matrix. This study contributes both to theoretical and practical perspectives for manufacturing companies on effectively dealing with market challenges and capitalizing on opportunities for expansion and optimization. The suggested solutions prioritize the significance of innovation, continuous improvement, and effective resource management in achieving an extensive competitive advantage.