혁신 생태계 기반의 농촌문화예술축제 성공요인의 우선순위 도출

A Study on the Prioritizing Success Factors for Village Art Festival Based on Innovation Ecosystem

In recent years, local festivals have emerged as a promising strategy for regional regeneration, offering a cost-effective means of generating significant added value. Despite the significant growth in the number of local festivals, a number of challenges remain. These include strategic considerations, availability of expertise and financial independence. These issues raise concerns about the long-term viability of these festivals. Recent studies have explored various forms of convergence, including technological, business and cross-industry, with festivals identified as a representative example of such convergence. Local festivals that mobilise the local business service environment, specialised industries, specialities and products should be studied through the lens of an innovation ecosystem for service innovation. This study presents and verifies the key factors for successful festival organisation from an innovation ecosystem perspective. To achieve the research objective, a three-level success factor structure model of village arts festivals was developed based on the EPSS framework, with a focus on the Echigo-Tsumari Art Triennial in Japan. This model consists of 7 superordinate factors and 29 subordinate factors. The AHP analysis showed that the most important factors are strategy, service, institution, etc. The subsequent elements were ranked in descending order of importance, with the following factors considered to be of particular importance: excellence and representativeness of content, clarity of vision and goals, novelty and differentiation of theme, etc. The results of this analysis have implications for the development of strategies for the sustainable operation of village arts festivals and for the possibility of studying local festivals from an ecosystem perspective.