효과적인 해외마케팅 지원을 위한 기업체 분석연구 - 경기도내 중소기업을 중심으로

A Study on the Enterprise Analysis for Support of Effective Oversea Market

Currently, as the end of 2004 approaches, public sector organizations, local authorities, umbrella government bodies and other sundry associations are striving to boost the competitiveness of small- and medium-sized enterprises. In consideration of this, we should determine if current measurements and other related programs can satisfy demand. According to recent surveys, export items and the factors regarded as important in overseas marketing are not interrelated. Therefore, when we facilitate overseas marketing, export items, buyer information, export price competitiveness, recognition of Korea and other countries, and the consumer preference for export items and export countries, the relationship between export countries and buyers are correlated. Therefore, we should pay heed to expanding international recognition of Korea and to gaining buyer information for future overseas marketing efforts.