스마트콘트랙트 기반 국제경영: NFT 거래 플랫폼 사례를 중심으로

Smart Contract-based International Management: Focusing on the Case of an NFT Trading Platform

Purpose - This study examines how smart contracts, particularly in the context of the NFT trading platform OpenSea, impact international management strategies. It explores how smart contracts address traditional challenges such as the transaction costs, liability of foreignness, and disadvantages faced by small enterprises. Design/Methodology/Approach - A case study approach was used, focusing on OpenSea’s application of smart contracts. Key international business theories like transaction cost economics and liability theories were analyzed and applied to this context. Findings - The study finds that smart contracts significantly reduce the transaction costs and liability of foreignness, allowing small enterprises to compete globally without physical infrastructure. Smart contracts contribute to reducing barriers to global market entry and boosting small enterprise competitiveness by lowering transaction costs and enabling innovation in international management strategies. Research Implications - This research extends traditional international management theories by demonstrating that smart contracts offer innovative solutions to longstanding challenges in global business, particularly for small and medium enterprises. By highlighting how digital tools like blockchain reshape transaction cost economics and foreign market entry strategies, this study contributes to the growing discourse on digital globalization. Additionally, it emphasizes the importance of integrating smart contract technologies into future strategies for international business, creating new opportunities for SMEs to thrive in global markets.