人工智能时代网络舆情的嬗变特点与风险应对

The Evolutionary Characteristics and Risk Response of Online Public Opinion in the Artificial Intelligence Era

The rapid development of artificial intelligence technology, with big data, algorithm recommendation, and machine learning as the core, has profoundly changed the generation mode and dissemination mechanism of online public opinion, causing profound changes in the subject, object, content, and dissemination process of online public opinion, and presenting new characteristics and trends. On the one hand, the rapid development of artificial intelligence technology has brought unprecedented opportunities for the governance of online public opinion;on the other hand, the many risks such as algorithm discrimination, public opinion manipulation, and privacy leakage generated by artificial intelligence technology have brought huge challenges to the governance of online public opinion. In-depth analysis of the evolutionary characteristics of online public opinion in the intelligent era and proposing corresponding governance strategies are the key to coping with these risks and challenges.

以大数据、算法推荐、机器学习为核心的人工智能技术的迅速发展，深刻改变着网络舆情的生成模式和传播机制，使得网络舆情的主体、客体、内容、传播过程都发生了深刻的变化，并呈现出新的特点和趋势。一方面，人工智能技术的迅猛发展为网络舆情治理工作带来了前所未有的机遇;另一方面，人工智能技术产生的算法歧视、舆论操控、隐私泄漏等诸多风险，给网络舆情治理工作带来了巨大挑战。深入分析智能时代网络舆情的嬗变特点，并提出相应的治理之策，是应对这些风险挑战的关键所在。