Research on the Traditional Cultural Marketing Strategy of the Mobile Game “Game For Peace”

This paper studies the traditional cultural marketing strategies of the mobile game “Game For Peace”, exploring how it disseminates Chinese traditional culture through digital and gamified approaches. With the popularization of mobile internet and the rapid development of the gaming industry, “Game For Peace” integrates festival cultural activities and intangible cultural heritage through themed versions, online and offline events, and other means to enhance players’ awareness of and emotional resonance with traditional culture. The article also analyzes the impact of this cultural marketing strategy on increasing user engagement and brand loyalty, while pointing out the existing challenges and future development directions.