Research on the Effect of Sports Culture in Northeast China on the Development of Regional Tourism Economy

Sports culture is an integral part of broader cultural systems and a significant driver of regional development. This paper explores the influence of the unique sports culture in Northeast China on the regional tourism economy. By examining the general characteristics and resources of sports culture in this region, the study highlights how local sports culture, shaped by the region’s geographical, historical, and cultural context, serves as a valuable resource for tourism development. Northeast China’s rich ice and snow resources, ethnic sports traditions, and historical significance provide a foundation for innovative sports tourism offerings. The study identifies five key contributions of sports culture to the regional tourism economy: adjusting industrial structures, alleviating employment pressures, conserving resources and protecting the environment, enhancing regional economic development, and boosting city visibility. However, challenges such as the homogenization of ice and snow sports tourism, uneven regional development, and weak promotional strategies hinder the industry’s growth. To address these challenges, the paper proposes strengthening government support, developing innovative and diverse tourism products, and recruiting outstanding talent to enhance the integration of sports culture and tourism. The findings emphasize the importance of leveraging sports culture as a unique and sustainable driver for regional economic revitalization in Northeast China, particularly amidst efforts to transform its old industrial base.