Exploration of Content Production and Communication Paths for Ideological and Political Education in Universities in the Era of Media Convergence

媒介融合时代高校思想政治教育内容生产与传播路径探讨

The era of media convergence has brought profound changes to communication methods, presenting new opportunities and challenges for the content production and dissemination of ideological and political education in universities. This paper, based on the characteristics of media convergence, analyzes the innovative needs and current status of content production in ideological and political education. It explores communication paths aligned with the trends of media convergence and proposes optimization strategies, aiming to provide a reference for the reform of ideological and political education in universities.

媒介融合时代带来了传播方式的深刻变革，为高校思想政治教育的内容生产和传播提供了新的机遇与挑战。本文从媒介融合的特点出发，分析高校思想政治教育内容生产的创新需求与现状，探讨适应媒介融合趋势的传播路径，并提出优化策略，以期为高校思想政治教育改革提供借鉴。