중·고등학교 여학생의 외모지향성이 화장행동에 미치는 영향 : 화장인식도의 매개효과 검증

The Effect of Appearance Orientation of Middle and High School Girls on Makeup Behavior: Verification of Mediated Effect of Makeup Awareness

This study analyzed the mediating effect of makeup awareness in the relationship between appearance orientation and make-up behavior among middle and high school girls in the current era when make-up behavior is common, and as a result, first, the higher the appearance interest and body shape interest, which are the subvariables of appearance orientation, the higher the makeup awareness. Second, it was found that the higher the level of interest in appearance, the higher the makeup behavior. Third, it was found that the higher the awareness of makeup, the higher the cremation behavior. Fourth, the subvariables of appearance orientation, such as appearance interest, body shape interest, and makeup awareness on makeup behavior, were statistically significant and analyzed to have a partial mediating effect. Follow-up research is needed to develop educational materials that instill cultural and social awareness of true beauty, increase self-confidence through makeup behavior, and improve academic achievement.