Study on the Relationship between Essential Oil Awareness and Stress and Aromatherapy Satisfaction: For Human Protection

Purpose: This study analyzed the relationship between the perception of essential oils and the satisfaction of aromatherapy users, which is considered to be an ongoing study to effectively improve the satisfaction and stress of aromatherapy users in an era where anyone can easily access aromatherapy. Therefore, the purpose is to identify the satisfaction and stress reduction effects of essential oils in aromatherapy, thereby providing academic value and contributing to the revitalization of the aromatherapy industry by being utilized as developmental data for the beauty industry. Method: To this end, a study was conducted focusing on women who used aromatherapy. A research model for empirical analysis was presented, and research hypotheses were established through raising research questions. Sample collection was conducted on women in their 20s to 50s who resided nationwide and had experience using aromatherapy, and a total of 206 questionnaires were used as analysis data. Statistical processing was performed using the SPSS 25.0 program to conduct frequency analysis and reliability analysis, and independent sample t-test, one-way ANOVA, and regression analysis were used to verify hypotheses. Results: The main results of this study are summarized as follows. First, it was verified that there are differences in aromatherapy usage characteristics depending on the presence or absence of children and monthly income. In other words, it was confirmed that the recommended aromatherapy service should be different depending on the characteristics of the customer. Second, it was verified that the aromatherapy satisfaction and stress reduction effect of essential oil awareness was improved. In other words, it was confirmed that information about essential oils can improve aromatherapy satisfaction and reduce stress. Conclusion: This study suggested the importance of essential oil awareness and argued that aromatherapy education programs that can be implemented at community centers and other places are the most effective way to improve essential oil awareness. In the fierce competition where aromatherapy is easily accessible, beauty companies need to seek more advanced strategies for aromatherapy education and information provision to customers during treatment in order to survive and develop. This study is significant in that it verified the influence of essential oil awareness, which can be treated as simple information, and suggests that differentiated marketing strategies are needed depending on the customer.