人工智能赋能纪录片的大众传播研究

Research on the Public Dissemination of Documentaries Empowered by Artificial Intelligence

On February 15, 2024, the release of the generative video model Sora by OpenAI garnered widespread attention from society, marking a significant breakthrough in generative artificial intelligence technology following ChatGPT. This article explores the application and impact of artificial intelligence technology in the mass communication of documentaries. It begins with a brief overview of the current state of artificial intelligence development, particularly the application and exploration of generative artificial intelligence content (AIGC) in video production. The article then focuses on the influence of artificial intelligence on the dissemination of documentaries, noting that advancements in artificial intelligence may alter the demographics of documentary production teams, expand dissemination channels, provide more diverse viewing experiences for the public, and even play a positive role in the diversification of audience groups. Moreover, this article also warns of potential ethical issues that may arise due to artificial intelligence and emphasizes the irreplaceable role of human creators in terms of emotional experience and creative thinking. Finally, it looks ahead to the future direction of documentary creation at the intersection of technology and art. The article concludes that only by integrating technology with art and the human spirit can we achieve sustainable development of documentaries and better serve society.

2024 年2 月15 日，OpenAI 公司发布的文生视频大模型Sora 引发社会广泛关注，这是继ChatGPT之后的的又一项生成式人工智能技术的重大突破。本文就此展开探讨了人工智能技术在纪录片的大众传播中的应用和影响。文章首先大概介绍了当下人工智能的发展状态，特别是生成式人工智能内容（AIGC）在视频制作中的应用和探索。随后，文章重点讨论了人工智能对纪录片传播的影响，指出了人工智能的发展可能会改变纪录片的制作群体，扩展纪录片的传播渠道，为大众提供更多样的观影体验，甚至在受众群体更多样化的发展中发挥积极作用。同时，本文也警示了人工智能在伦理方面可能引发的问题，以及强调了人类创作者在情感体验和创造性思维方面具有不可替代的作用。最后，展望了未来纪录片创作在技术与艺术融合下的发展方向。文章认为，只有将技术与艺术、人文精神相融合，才能实现纪录片的可持续发展，更好地服务社会。