크루즈 관광 수요 결정요인에 대한 탐색적 연구: 부산 지역을 중심으로

An Exploratory Study on Determinants of Cruise Tourism Demand: A Focus on the Pusan Area

Purpose - The purpose of this study is to identify the characteristics of consumers, particularly cruise tourists, and present information on cruise tourism consumption promotion sales strategies for the actual demand market. Design/Methodology/Approach - This study applied the cruise tourism selection attribute as an independent variable, and used the TP model for tourists with experience in cruise tourism. The focus location is the Busan area. In addition, the amount of annual participation was selected as a dependent variable and analyzed. Findings - As a result of analyzing the attribute factors of cruise tourism selection, it was found that cruise travel culture atmosphere, cruise products, and cruise service had a positive effect. In addition, it was found that job factors (public officials, faculty and staff, professional, and office workers) had a positive effect on the socioeconomic characteristics. Research Implications - This study analyzed the effect of cruise tourism selection attribute factors on the demand determinants factor, and the results of this analysis indicate that cruise tourism consumption promotion sales strategy information on the actual demand market of cruise tourism consumers in Busan can be provided.