관광목적지의 정체성이 소비경험, 지각된 가치, 장소애착 간의 구조적 관계

A study on the Structural Relationship between Tourism Destination Identity, Consumption Experience, Perceived Value, and Place Attachment

Purpose - The purpose of this study is to identify the structural relationship between the identity of a tourism destination, which is a research question, consumption experience, perceived value, and place attachment. Design/Methodology/Approach - In order to achieve the research purpose, theoretical and empirical research were conducted in parallel. Through theoretical research, the research concept was understood, measurement variables and empirical investigation were derived to fit the environment, and a questionnaire was created. After securing the empirical data, the results were derived through a statistical program. Findings - In this study, four hypotheses were established in accordance with the stated research purpose, and all hypotheses were derived with positive results. Research Implications - It is necessary to convey regional characteristics as a tourist destination, and as a result, it is important to establish the index identity of the region. Ultimately, through this function, not only will it differentiate itself from other regions, tourists will also feel special satisfaction with the tourist destination, and as a result, tourists will have positive feelings about the destination. The goal of establishing regional identity considering the types, specialties, and images of each region should be established first.