Communal Civic Engagement: Restoring Entrepreneurship Culture Through Sundanese Local Wisdom

This study aims to investigate the communal civic engagement who lives in rural places struggling to revive entrepreneurial culture through the local wisdom values amid economic competition, especially in this era of globalization. The indigenous people of Cireundeu, West Java, Indonesia, who live in kampungs (community-based housing), are the ones who conceptualize the entrepreneurial program that has been put into place and is about local food management. Semi-structured interviews, observations, and literature reviews served as the data-gathering methods for this study's qualitative methodology. A total of ten informants, including the traditional leader, the indigenous Cireundeu community, traditional cadres, and locals active in making Cireundeu one of the ecotourism models, participated in the data collection in Cireundeu. The study's findings demonstrated that the Cireundeu indigenous community's involvement in fostering food security and community independence became the region's unique local expertise, luring many people to patronize their businesses and transforming the area into an ecotourism hamlet. The implementation of the entrepreneurship program in the Cireundeu village is a form of operationalization on increasing economic growth and sustainable development in rural areas based on local wisdom