바리스타 교육서비스품질이 교육만족도에 미치는 영향

The Effect of Barista Education Service Quality on Education Satisfaction

As Korea's coffee industry grows, the coffee education market is also expanding. As interest in coffee increases, people who want to learn it professionally are visiting various educational places such as barista academies, junior colleges, vocational schools, lifelong education institutions, welfare centers, and private education institutions. Accordingly, studies on coffee education service quality are also being actively conducted. This study analyzes the effect of tangibility, reliability, empathy, responsiveness, and curriculum, which are major components of coffee education service quality, on educational satisfaction for coffee academies, and further studies the effect of such educational satisfaction on the self-efficacy of trainees. The purpose of this study is to provide useful information to trainees through this and to provide meaningful data for future coffee education research. As for the survey method, a total of 183 samples were surveyed from August 4 to August 18, 2024. The analysis results of the research hypothesis results of this study are as follows. In Research Hypothesis 1, it was found to have a positive (+) effect on the relationship between coffee education service quality and education satisfaction. In other words, it can be seen that the higher the tangibility and responsiveness in coffee education service quality, the higher the educational satisfaction. It was found that coffee education service quality and educational satisfaction also had a positive (+) effect on the relationship between cognitive satisfaction, a sub-factor. In other words, it can be seen that the higher the tangibility and responsiveness in coffee education service quality, the higher the educational satisfaction. In addition, it was found that the relationship between emotional satisfaction, a sub-factor of educational satisfaction, had a positive (+) effect. In other words, it can be seen that the higher the tangible and curriculum in coffee education service quality, the higher the emotional satisfaction.