문화이해와 친숙도가 관광참여의도와 관광행동에 미치는 영향연구 - 재한 MZ세대 중국인을 중심으로

A Study on the Effects of Cultural Understanding and Familiarity on Tourism Participation Intention and Tourism Behavior: Focusing on Generation MZ of Chinese in Korea

The purpose of this study is to understand the impact of cultural understanding and familiarity on travel and tourism behavior intentions of the MZ generation living in Korea. Therefore, in this study, a survey was conducted on the MZ generation of Chinese living in Korea. From October 1 to 17, 2022, 191 out of 239 were used for two weeks. First of all, the research of the previous paper is analyzed and common points are found. Through the analysis of multiple regression, it is found that assimilation, unity and subjective intimacy in cultural understanding have a positive effect on tourism participation intention and on tourism behavior. The importance of promoting cultural integration and a sense of connection between foreign residents in order to enhance their participation in the tourism sector of the host country. The results of the study are of great academic significance and lay the foundation for the cross-disciplinary study of cultural understanding and tourism behavior in the future.