This study aims to examine the relationships among competition service quality, satisfaction, and loyalty among athletes and visitor of International kite boarding competition. The study collected data from visitors who participated in the Jeju Super Cup Kite boarding International competition in 2023 and 2024 by using structured questionnaire in Korean and English. The total of 152 collected questionnaires was used for research analysis and the following results were derived. Firstly, reliability and empathy in service quality had a significant impact on satisfaction. Secondly, tangibility in service quality did not have a significant effect on satisfaction. Thirdly, the findings are clearly shown that if participant in a Kite boarding competition are satisfied, they can revisit or recommend it to people around them. Moreover, these findings are meaningful in presenting basic theories related to marine sports such as Kite boarding. Additionally, the findings can be used by marine leisure planners and event organizers as a basic data.
Ⅰ. 서 론
Ⅱ. 이론적 연구
Ⅲ. 연구방법
Ⅳ. 실증분석
Ⅴ. 결론과 제언
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