메타버스 시대에서 비즈니스 모델의 변화에 대한 고찰: 체계적 문헌 고찰 방법과 계량서지분석을 통하여

Transformation of Business Models in Metaverse Era: Through a Systematic Literature Review and Bibliometric Analysis

In the era of the Fourth Industrial Revolution, characterized by rapid digital advancements, the metaverse is emerging as a significant innovation driving business transformation. This study explores the impact of the metaverse on business models within the context of the Fourth Industrial Revolution, positioned at the intersection of digital transformation. By adopting a systematic literature review and bibliometric analysis as research methodologies, the study addresses two key research questions: the impact of the metaverse on business model transformation and the potential changes the metaverse may bring to future society from a business perspective. The findings emphasize that companies embracing the metaverse are increasingly shifting towards customer-centric models, with the metaverse showing potential to drive the transition of users into a tangible online life, particularly in sectors such as education, finance, and healthcare. This study serves as an academic milestone for further in-depth research in the metaverse field and offers essential insights for practitioners navigating the emerging digital convergence environment.