중소기업의 양손잡이 전략이 비즈니스모델 혁신과 기업성과에 미치는 영향: 외부 경영환경 조절효과

Effect of Ambidextrous Strategy of SME’s on Business Model Innovation and Business Performance: The Moderating Effect of External Business Environment

This study emphasizes the importance of ambidexterity, exploration and exploitation, as a strategy for the sustainable growth and goal achievement of small and medium-sized enterprises in an uncertain and rapidly changing business environment, and empirically analyzes the impact of this strategy on business model innovation and business performance. In addition, it examines how the external management environment affects this relationship. The results of the study confirm that the ambidexterity strategy has a positive impact on business performance through business model innovation, and that external management environment factors (funding, government support, R&D technical support) play an important role in moderating this relationship. This study theoretically extends the ambidexterity strategy to include internal and external factors, such as business model innovation and external management environment, by reflecting the structural characteristics of small and medium-sized enterprises. Through this, it contributes to improving business performance and provides practical management strategies for small and medium-sized enterprises to adapt to rapidly changing market environments and maintain competitiveness. This suggests that small and medium-sized enterprises can achieve sustainable growth by utilizing internal and external factors in a balanced manner.