Exploratory Study on Swing Voter’s Decision-Making

The problem of decision-making has been widely explored across various fields, including management, economics, and industry. Previous research has focused on enhancing the precision and generalizability of decision-making models for practical applications, and numerous approaches have been proposed to measure and improve decision-making processes. This study investigates the behavior of swing voters by analyzing those who supported different parties in the April 2024 general election. Specifically, it focuses on identifying the critical points at which voters make decisions and select candidates. By examining how voting behavior shifts within a short time frame, this study seeks to provide valuable insights into the factors influencing voter decisions. Understanding swing voters—who play a pivotal role in determining election outcomes in periods of political polarization—has significant implications for enhancing the democratic accountability and responsiveness of political parties in elections.