Cultural Integration in the Digital Age: Strategies Used by ByteDance for International Expansion

Purpose - We are currently in the dividend era of Internet finance development; consequently, in-depth research on this topic is urgently required. The Digital Age has not only brought about technological innovation, but has also had profound effects on social structure, the labor market, and financial systems. Thus, it is crucial for ByteDance to adopt international expansion strategies in this era of intensifying cultural integration. This study examines such strategies. Design/Methodology/Approach - The main methodology employed in this study is a case analysis, supplemented by a literature review to thoroughly analyze the international expansion strategies of ByteDance. We examine aspects such as the features of the Digital Age, as well as ByteDance’s core competitiveness and its influence on American people. Findings - Cultural invasion, wherein other countries become accustomed to their own culture, is the most successful business expansion model. Service invasion involves using more convenient services to make other countries reliant on the scientific and technological life of their own countries. Research Implications - The results have practical significance for the international expansion of enterprises and the spread of culture, and provide a theoretical basis for related research.