Cross-Cultural Translation Strategies in Automotive Advertising and Market Promotion

With the escalation of competition in the global automotive market, the need for automotive manufacturers to promote their products on a global scale has become increasingly urgent. This paper aims to explore cross-cultural translation strategies in automotive advertising and market promotion, with a particular emphasis on the impact of language and cultural factors on the effectiveness of advertisements. Through case analyses conducted in diverse cultural and linguistic contexts, this paper will investigate how meticulously formulated translation strategies can maximize the conveyance of advertising information, addressing the cultural disparities and language requirements of various target markets.